When is Prime Day 2021? – CNET

Amazon Prime Day

Amazon Prime Day 2021 is coming.


This story is part of Amazon Prime Day, CNET’s guide on everything you need to know and how to make sure you get the best deal.

What a difference a year makes. In 2020, the pandemic forced everyone indoors, resulting in skyrocketing numbers of home deliveries and severely strained global supply chains. Even Amazon’s legendary fulfillment system struggled to keep up, and the megaretailer elected to postpone its annual Prime Day event from July to October.

What does that mean for 2021? Most likely: nothing. Although the world is hardly back to normal and some product lines remain thin, most everyday consumer goods are no longer experiencing rampant product shortages and heavily delayed shipping. Indeed, Amazon is now managing two-day and even one-day delivery for many items. We’re guessing that means this year’s Prime Day will probably happen in July, as it has in all other prepandemic years since the event started.  

Although Amazon has “not yet made any official announcements about the event,” according to a company representative, we can definitely provide some learned speculation about Prime Day 2021. (In the meantime, check Amazon’s Prime Day page for updates.)

When is Prime Day 2021?

For one thing, it hasn’t been just “a day” for years. It will likely span several days, with a batch of early discounts leading up to the main event. As noted above, Prime Day typically occurs in early July, so that’s the likely timeframe for this year. That said, as 2020 showed us, anything can happen. The date isn’t set until Amazon makes it official.

What will be on sale during Prime Day 2021?

As always, anything and everything. But this is definitely the time of year to look for deep discounts on Amazon gear, including:

  • Echo smart speakers and displays
  • Fire TVs and Fire TV Sticks
  • Fire tablets
  • Kindle e-readers
  • Ring security devices
  • Eero networking products

Granted, that stuff goes on sale all the time, but the absolute lowest prices are usually reserved for Prime Day (and Black Friday). We also typically see better-than-usual deals on things like Instant Pots, Apple AirPods, Bose headphones and Roku streamers. Make no mistake: This might be Amazon’s party, but plenty of other stores and sellers will be getting in on the action.

What Prime Day deals can I get right now?

We haven’t met. I’m Rick “The Cheapskate” Broida, and I sling deals all day, every day. You can check the Cheapskate page for the latest and greatest, sign up for the Cheapskate newsletter (see that “Sign Me Up” box just below), get deal texts sent right to your phone and so on. 

You can also follow me on Facebook and Twitter. Bottom line: There are no Prime Day deals right now, obviously, but there are plenty of everyday deals — and I’m here to find them for you.

You can also hit up Amazon’s Daily Deals page, where the retailer markets its limited-time and semipermanent offers. Spoiler alert: Deal quality varies widely from day to day.

Stay tuned!

Read more: The Cheapskate’s 6 ways to win Prime Day

CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codeseBay couponsSamsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our FAQ page.

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