Facebook grew its users and revenue in the first quarter, but the social media giant reiterated that acould hinder its ads business.
“We continue to expect increased ad targeting headwinds in 2021 from regulatory and platform changes, notably the recently-launched iOS 14.5 update, which we expect to begin having an impact in the second quarter,” Facebook CFO Dave Wehner said in a statement.
The social network grew its revenue by 48%, to $26.17 billion, beating Wall Street’s expectations of $23.7 billion. Facebook earned $3.30 a share, surpassing the forecast of $2.34 per share anticipated by analysts surveyed by Thomson Reuters. With more businesses going online during, Wehner noted that the company’s revenue growth was fueled by an increase in the average price per ad. Facebook’s stock jumped by nearly 5%, to $322.04 per share, in after-hours trading.
Roughly 2.85 billion people logged in to Facebook every month, up 10% compared with the same period last year, the company said Wednesday.
Facebook’s first-quarter earnings come as acontinues to escalate. The social network said Monday that it started rolling out a change as part of Apple’s . App developers, including Facebook, will start showing iPhone and iPad users a prompt that asks for permission to track them across other apps and websites. Before showing Apple’s required notification, plans to display its own screen that outlines how the company uses the data, including by noting that advertising allows the company to avoid charging a subscription fee to use its various services.
Facebook COO Sheryl Sandberg said during a conference call that the company is helping businesses navigate through the iOS 14.5 changes and is rebuilding “meaningful” parts of its ad technology. She added that the social network believes businesses can still get “great results” from digital ads.
The world’s biggest social network has had a poor track record when it comes to protecting user privacy. Its most damaging scandal involved data harvesting bythat could have impacted the outcome of the 2016 US presidential election. Facebook, though, has publicly pushed back against Apple’s privacy change, stating that it could make it tougher for small businesses to target ads to attract new customers. Apple, on the other hand, says the new feature, known as App Tracking Transparency, will give users more control over their data.
While Facebook believes the change could harm its ad business, CEO Mark Zuckerberg has downplayed the looming impact on his company. In March, he said in anthat he was “confident” that Facebook would be able “to manage through that situation well.”
New products in the works
At the same time it’s battling Apple, Facebook continues to work on new products as competition heats up from short-form video app TikTok, social media site Twitter and other tech companies.
Facebook plans to roll out several audio tools in the coming weeks, including a Clubhouse competitor and a feature called Soundbites that’ll let users share short audio clips. This week,in the Facebook app, which lets users discover new content more easily through social media.
Facebook has also been doubling down on video within the last year, releasing tools such as videoconferencing feature. The company also introduced on Facebook and on its photo-service Instagram, going head-to-head with TikTok.