, the annual shopping event some liken to “Black Friday in July,” happens in June this year — specifically, June 21 and 22. Although other retailers, including , they’re scheduled for that same week. Amazon, for its part, isn’t waiting around: Some deals are available right now to Prime subscribers.
For starters, Prime Music is offering new subscribers. Plus, Amazon game-streaming platform and subscriptions for the next couple of weeks. The Fitbit Sense was previously marked down to its lowest price on record — $240, now expired — and the is still on sale for $69, which ties with the lowest price we’ve seen (during Black Friday 2020).
Check out our guide onto prepare for all the ways to save. One of the latest: a for spending $10 right now on small business products. And make sure to check out for updates.
Early Prime Day deals available right now
Amazon Prime subscribers might already have enough Echo devices to fill a house, but the Ring doorbell is the big draw here; it normally sells for $60 all by itself and was already considered the best cheap doorbell cam.
Don’t want the Dot? Hey, you can always give it away as a gift. Or sell it cheap and put another $15 or so back in your pocket.
Note that like all Prime Day deals on Amazon-branded (or Amazon-owned) products, this one is available only for Prime subscribers. The discounted bundle price will appear once you get to checkout.
You can have my Eero when you pry it out of my cold, dead house. And I have an older model, not this new-fangled, up-to-date Eero 6. Plug one of the stations into your modem and enjoy blissfully simple, super-strong Wi-Fi throughout your dwelling. (Mine has been a particular good match with T-Mobile Home Internet.)
This price is the lowest on record. There’s always a chance it could get lower still on Prime Day, but I’d be surprised to see it dip by more than another $5-$10.
What’s better than a stick? A box — at least when it comes to streamers. Just last month, CNET declared this the new “go-to Roku,” a better option than the longtime-favorite Streaming Stick Plus. (Read the Roku Express 4K Plus review to learn why.)
This is the first discount to date on this excellent little box — which, I agree, is better than a stick. The latter can sometimes be an awkward fit, depending on the orientation of your TV’s HDMI ports.
Everything to know about Prime Day 2021
When is Amazon Prime Day 2021?
Isn’t it time to start calling it “Prime Days”? Because it hasn’t been just a single day for years. Once again, it’s a 48-hour event that runs as follows.
- Prime Day starts on Monday, June 21 at 12:01 a.m. PT (3:01 a.m. ET).
- Prime Day ends on Tuesday, June 22 at 11:59 p.m. PT (Wednesday, June 23 at 2:59 a.m. ET) — but some deals often extend a few hours into the following morning, if not longer.
A batch of early discounts leading up to the main event are already live.
What will be on sale during Amazon Prime Day 2021?
As always, anything and everything. But this is definitely the time of year to look for deep discounts on Amazon gear, including:
Granted, that stuff goes on sale all the time — a recent Mother’s Day sale revealed savings rivaling Prime Day on a lot of these devices — but the absolute lowest prices are usually reserved for Prime Day and Black Friday.
We also typically see better-than-usual deals on things like Instant Pots, Apple AirPods, Bose headphones and Roku streamers. Make no mistake: This might be Amazon’s party, but plenty of other stores and sellers will be getting in on the action.
What other stores will participate in Prime Day 2021?
This may be an Amazon event, but that won’t stop other stores from getting in on the action. Walmart has already announced a Deals for Days event running from June 21 to 23. Similarly, Target’s recently announced Deal Days event will run from June 20 to 22. Expect Best Buy, Kohl’s and other stores to roll out big sales of their own. Best Buy, for example, is likely to compete heavily on TV deals. We’ll update this when more events are announced.
What are the best deals so far?
As we get closer to the main event, there will be loads of Prime Day deals to prepare for. For now, these are the best things we’ve been able to find.
Amazon and its partners will be making a ton of announcements over the next two weeks.
What Amazon Prime Day deals can I get right now?
At a certain point, an “early Prime Day deal” becomes a matter of semantics. For instance, Amazon is pitching its discounted Fire TV models as early Prime Day deals — but trust me when I say there are deals to be had all day, every day. You can check my Cheapskate page for the latest and greatest, sign up for the Cheapskate newsletter (see that “Sign Me Up” box just below), get deal texts sent right to your phone and so on.
You can also follow me on Facebook and Twitter. And check out Amazon’s Daily Deals page, where the retailer markets its limited-time and semipermanent offers. Spoiler alert: Deal quality varies widely from day to day.
What is the Amazon Prime Day concert?
This year Amazon is busting out some new tricks to promote the massive event. The retail giant has announced a three-part concert series called The Prime Day Show, featuring performances from Kid Cudi, H.E.R. and Billie Eilish. Each concert is expected to have its own unique theme and will start livestreaming on Thursday, June 17. If you aren’t able to tune in on launch day, the streams will be available for 30 days.
Stay tuned for more!
CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codes, eBay coupons, Samsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our .