App spending hit a massive $407.6 million during Christmas, according to estimates by Sensor Tower. The new record comes as cases continue growing, with lockdowns and quarantines reinvoked across the globe over the holidays. Last year during the same period, people spent $100 million less on apps, Sensor Tower said this week.
People in the US accounted for $130 million of the total spent, with Roblox the top mobile game and Disney’s streaming service made $2.6 million, according to the data.the top non-game app. Roblox pulled in $6.6 million in the US on Christmas, while
Globally, Tencent’s Honor of Kings was the biggest mobile game downloaded during the holidays, earning $10.7 million while TikTok made $4.7 in revenue on Christmas, Sensor Tower recorded.
App spending passed $100 billion for 2020 in November — the most ever spent, Sensor Tower said.