Lytus Technologies’ new venture, Lytus Digital, aims to serve the growing global demand for technology engineering services by offering a suite of high-quality technology solutions that address enterprise pain points and improve customer interactions.
Despite macroeconomic challenges and geopolitical tensions, businesses continue to invest in technology and IT solutions to drive business transformation and enhance customer offerings. Lytus Technologies recognizes this demand and aims to fulfill it through its new venture, Lytus Digital. With a focus on the global SME sector, Lytus Digital offers a range of technology solutions that leverage cutting-edge technologies to address enterprise pain points and make them accessible to a larger customer base worldwide.
Digital Transformation and the Need for Technological Solutions:
In recent years, digital business strategy has played a crucial role in overall business strategy, leading companies to leverage technological solutions to transform their operations and improve their value proposition. However, a Gartner survey reveals that while 89% of board directors recognize the need for technological solutions, only 35% have achieved their digital transformation goals. This highlights the demand for technology engineering services that can facilitate successful digital transformations.
Lytus Digital’s Suite of Solutions:
Lytus Digital aims to address the major challenges faced by global enterprises in terms of building their digital presence, streamlining business process management, and improving customer interactions. The company is developing an ecosystem of customizable platforms focused on business process management, finance, and compliance systems. Additionally, Lytus Digital is integrating this ecosystem with The Next Generation E-commerce Platform, which will feature virtual and mixed-reality experiences. To stay at the forefront of innovation, Lytus Digital is leveraging deep tech such as AI-assisted automation, computer vision machine learning, and natural language processing.
Breaking Barriers and Establishing Partnerships:
Entering a market with aggressive value thresholds, Lytus Digital aims to provide value to customers through its in-house engineering capabilities. The company plans to establish strong partnerships in the industry to boost multinational growth and build leading-edge technology-enabled products and solutions across various verticals. By doing so, Lytus Technologies positions itself as an emerging competitive tech brand serving global markets.
Lytus Studios: Leveraging Technology for Content Creation:
In addition to Lytus Digital, Lytus Technologies has launched Lytus Studios, a content creation and technology services business. Lytus Studios brings virtual reality, augmented reality, mixed reality, and extended reality to the film, video, commercial, corporate, and digital markets. This expansion further strengthens Lytus Technologies’ ambitions to emerge as a leading technology brand in global markets.
Lytus Technologies’ new venture, Lytus Digital, aims to meet the growing global demand for technology engineering services by providing high-quality technology solutions to enterprises worldwide. With a focus on the SME sector, Lytus Digital addresses pain points and improves customer interactions through cutting-edge technologies. By leveraging its in-house engineering capabilities and establishing partnerships, Lytus Technologies positions itself as an emerging competitive tech brand. With the launch of Lytus Studios, the company further strengthens its presence in the content creation and technology services market. As Lytus Technologies continues to innovate and expand, it aims to enrich the user experience and establish itself as a leading technology brand in global markets.