SFC [Fashion X] revolutionizes the traditional fashion week model, showcasing emerging designers and avant-garde concepts.
As the fashion industry continues to accelerate, Stockholm Fashion Week has taken a different approach. With the relaunch of SFC [Fashion X], the Swedish Fashion Council has transformed the traditional fashion week format into a week-long immersive experience. This innovative event showcases emerging designers who are pushing the boundaries of sustainability, craftsmanship, and creativity. From AVAVAV’s playful commentary on fast fashion to Hodakova’s avant-garde approach to couture, these are the names you should know from the Stockholm fashion scene.
AVAVAV: Challenging Fast Fashion with Mind-Blowing Concepts
Beate Karlsson’s brand AVAVAV has gained attention for its sustainable approach and thought-provoking designs. Using salvaged offcuts from renowned fashion houses, Karlsson creates collections that make a statement. Previous shows have featured clothes falling off models halfway down the runway, highlighting the flaws of fast fashion. During the SS24 season in Milan, AVAVAV’s debut show left attendees grinning with its half-finished looks and scribbled notes on garments, showcasing Karlsson’s imaginative response to the industry’s frenetic pace.
Hodakova: Turning Everyday Objects into Wearable Art
Ellen Hodakova Larsson, the creative force behind Hodakova, has garnered buzz for her salvaged approach to fashion. She transforms everyday objects, such as silver spoons and forks, into couture pieces. Constructed entirely by hand, her garments become modern suits of armor, while her signature bag made from leather belts with silver buckles is a sellout item. Hodakova’s shows are immersive experiences, reminiscent of the fashion happenings of the ’90s, with models moving slowly through dimly lit spaces, creating a sensory overload.
Rave Review: Repurposing and Reimagining Salvaged Materials
Josephine Bergqvist and Livia Schück of Rave Review have made a name for themselves by repurposing salvaged materials into bold, eclectic designs. Their SS24 collection showcased a restrained, white half-collection before exploding into kaleidoscopic colors. Rave Review’s use of clashing prints and chaotic combinations has earned them rave reviews. Their innovative approach to sustainable fashion has propelled them onto the Milan Fashion Week schedule.
Tuttolente: Where Fashion Meets Music and Streetwear
Tuttolente, founded in 2019, defies traditional fashion brand norms by combining fashion, music, and streetwear. With its tagline “Super Active Never Lazy,” Tuttolente has cultivated a dedicated community within Stockholm’s underground streetwear scene. The brand’s runway debut at SFC [Fashion X] showcased a new collection of tracksuits, baggy jeans, and Italian-inspired polos. Accompanied by a live performance from rapper DR and airbrushed looks by artist Alma Corbic, Tuttolente continues to push the boundaries of streetwear.
Petra Fagerstrom: Exploring the Intersection of Fashion and Art
Petra Fagerstrom is an emerging designer known for her avant-garde creations that blur the lines between fashion and art. Her designs challenge conventional notions of clothing and explore new possibilities. Fagerstrom’s unique perspective and innovative techniques have earned her recognition within the fashion industry.
Conclusion: Stockholm Fashion Week’s SFC [Fashion X] has redefined the fashion week experience, showcasing emerging designers who are pushing boundaries and challenging the industry’s norms. AVAVAV, Hodakova, Rave Review, Tuttolente, and Petra Fagerstrom represent the innovative spirit of Stockholm’s fashion scene. With their sustainable practices, imaginative concepts, and unique approaches to design, these rising stars are shaping the future of fashion. As the industry continues to evolve, Stockholm remains a hotbed of creativity and innovation.