Instagram Reels Scandal: Connecting Adults to Inappropriate Images of Children

Instagram Reels Scandal: Connecting Adults to Inappropriate Images of Children

Instagram faces a major scandal as sexualized content of children is served to adults through its Reels feature.

In what can only be described as a disturbing revelation, The Wall Street Journal recently reported that Instagram’s Reels feature has been connecting adults to inappropriate images of children. This scandal has dealt a significant blow to Instagram, which had been enjoying a period of relative calm after the explosive revelations of 2021. The latest scandal not only raises serious concerns about the platform’s safety measures but also highlights the need for greater vigilance in protecting children online.

Inappropriate Content Served to Adults

The Wall Street Journal conducted a test where it created new accounts that followed only teen and tween gymnastics and cheerleading influencers. These accounts were then recommended Reels featuring adult sexual content and sexualized child content. The Canadian Centre for Child Protection also ran a similar test with similar results. The fact that sexually suggestive content was shown alongside ads for major consumer brands is particularly alarming.

Brand Safety and Task Force

In response to the scandal, a Meta spokesperson stated that the company recently launched new brand-safety tools and has a task force dedicated to detecting suspicious users. However, the fact that sexually explicit content was served between ads for well-known brands raises questions about the effectiveness of these measures. Meta’s Chief Operating Officer, Sheryl Sandberg, declined to comment on the matter.

Lawsuits and Ignored Warnings

This scandal comes on the heels of multiple lawsuits against Meta, the parent company of Instagram. Earlier this fall, 33 states filed a lawsuit accusing Meta of ignoring warnings about potential harm to young girls. The lawsuit also claims that Meta knew about millions of accounts opened by kids under 13 but failed to shut them down. Additionally, a Massachusetts lawsuit alleges that Meta ignored efforts to improve teen well-being on its apps.

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The Existential Question for Instagram

The scandal surrounding Instagram’s Reels feature raises a critical question about the platform’s impact on its users. Meta’s senior leadership has acknowledged that social comparison is a significant issue, particularly for Instagram. The emphasis on beauty and fashion content, coupled with the polished look and feel of the platform, can contribute to negative feelings among users. This existential question about the impact of social media on individuals is now at the forefront of the Instagram debate.


The recent scandal involving Instagram’s Reels feature serves as a stark reminder of the dangers that lurk online, particularly for children. It highlights the urgent need for stricter safety measures and greater accountability from social media platforms. As the fallout from this scandal continues, it is clear that Instagram’s reputation has taken a severe hit. The platform must now work diligently to regain the trust of its users and ensure a safer online environment for all.