Lytus Technologies launches Lytus Digital, a suite of high-quality technology solutions, to meet the needs of the global SME sector and drive digital transformation.
Despite macro headwinds and geopolitical tensions impacting the global economy, businesses are still investing in technology and IT solutions to drive business transformation and enhance customer offerings. Lytus Technologies, a platform services company, recognizes this growing demand and aims to fulfill it through its new venture, Lytus Digital. With worldwide IT spending forecasted to reach $4.6 trillion in 2023, Lytus Digital aims to serve the needs of the global SME sector and provide innovative technology solutions to address enterprise pain points.
The Need for Digital Transformation:
Digital business strategy has gained significant influence in recent years, leading companies to leverage technological solutions to transform their operations and improve their value proposition. However, a recent Gartner survey revealed that while 89% of board directors recognize the need for technological solutions, only 35% have achieved their digital transformation goals. Lytus Digital aims to bridge this gap by offering a suite of high-quality technology solutions that leverage leading-edge technologies such as cloud computing, wireless sensor networks, and low-code rapid application development frameworks.
Winning Isn’t Easy:
Lytus Digital is working on a range of exciting projects to address the major challenges faced by global enterprises. These projects focus on building digital presence, streamlining business process management, and improving customer interactions. The company aims to remain at the forefront of innovation by leveraging deep tech such as AI-assisted automation, computer vision machine learning, and natural language processing. Lytus Digital’s Co-Head, Jugal Gala, emphasizes the importance of providing value to customers at aggressive thresholds in a market with high barriers to entry.
Emerging Tech Brand:
By entering the technology engineering sector, Lytus Technologies is positioning itself as an emerging competitive tech brand serving global markets. The company’s business model is potentially disruptive, easily repeatable, and scalable across geographies. In addition to Lytus Digital, the company has launched Lytus Studios, a content creation and technology services business that brings virtual reality, augmented reality, mixed reality, and extended reality to various industries. This move strengthens Lytus’s ambitions to emerge as a leading technology brand in the global markets.
Lytus Technologies’ Unique Offering:
Lytus Technologies operates telecasting, telemedicine, and OTT platforms, leveraging its extensive network infrastructure to serve millions of users in India and the USA. The company’s ability to provide a cutting-edge platform regardless of the digital offering sets it apart. With its in-house engineering capabilities and strong partnerships in the industry, Lytus Technologies aims to boost multinational growth and deliver leading-edge technology-enabled products and solutions across various verticals.
As businesses continue to invest in technology and IT solutions, Lytus Technologies is expanding its reach with Lytus Digital to meet the growing global demand for technology engineering services. By offering a suite of high-quality technology solutions, Lytus Digital aims to drive digital transformation and address enterprise pain points. With its focus on innovation and deep tech, Lytus Technologies is positioning itself as an emerging competitive tech brand serving global markets. As the company continues to grow and expand its offerings, it is poised to make a significant impact in the technology industry.