Local businesses in Bucks County gear up for the annual Small Business Saturday event
As the holiday shopping season kicks into high gear, millions of Americans are expected to flock to their favorite stores and websites to find the perfect gifts for their loved ones. However, amidst the frenzy of big-box retailers and online giants, there is a growing movement to support small businesses. In Bucks County, Pennsylvania, preparations are underway for Small Business Saturday, a day dedicated to celebrating and supporting local businesses. With the promise of economic growth and a unique shopping experience, both business owners and shoppers are eagerly anticipating this special day.
The impact of Small Business Saturday
Small Business Saturday, which falls on the Saturday after Thanksgiving, has become a significant event for communities across the United States. According to a survey conducted by the National Retail Federation, 182 million Americans are expected to shop from Black Friday through Cyber Monday this year. A substantial portion of these sales will occur on Small Business Saturday. In 2020, consumers spent nearly $18 billion on this day alone, as reported by an American Express survey. For small businesses, this annual event can make a significant difference in their bottom line.
A boost for local businesses in New Hope
In the picturesque town of New Hope, located in Bucks County, Pennsylvania, Small Business Saturday holds particular importance. With the majority of businesses in the area being locally owned, this event provides a much-needed economic boost. One such business is Savioni’s Designer Boutique, owned by Sal Savioni. Having opened his store over 20 years ago, Savioni has built a loyal customer base, with visitors from all over the world.
Savioni’s Designer Boutique is already experiencing a steady stream of customers on Black Friday, but the owner anticipates an even larger turnout on Small Business Saturday. The unique offerings and personalized service provided by small businesses like Savioni’s make them an attractive alternative to larger retailers.
The benefits of shopping local
Mary Brashier, a representative of the Greater New Hope Chamber of Commerce, emphasizes the importance of supporting local businesses. She notes that stores with an online presence tend to fare better, but those with a long-standing reputation and a dedicated following also thrive. The National Retail Federation predicts that nearly 66 million Americans will choose to buy local on Small Business Saturday, supporting not just one business but the entire community.
In towns like New Hope, where multiple businesses benefit from Small Business Saturday, the impact is even more significant. The combination of a small-town atmosphere and the celebration of local entrepreneurship creates a unique and unforgettable shopping experience.
Celebrating Small Business Saturday in Bucks County
For those interested in participating in Small Business Saturday, CBS Philadelphia has compiled a list of towns and neighborhoods in Bucks County that will be celebrating this event. From New Hope to neighboring Lambertville, New Jersey, there are plenty of opportunities to support local businesses and discover hidden gems.
Conclusion: As the holiday shopping season reaches its peak, Small Business Saturday offers a refreshing alternative to the chaos of big-box retailers and online shopping giants. In Bucks County, Pennsylvania, the preparations for this special day are well underway, with local businesses eagerly anticipating the influx of customers. Small Business Saturday not only provides a boost to the local economy but also fosters a sense of community and connection. By choosing to shop local, consumers can make a meaningful impact on the lives of small business owners and contribute to the vibrancy of their communities.