Lytus Digital offers high-quality technology solutions to drive digital transformation and improve customer offerings.
Despite macroeconomic challenges and geopolitical tensions, businesses continue to invest in technology and IT solutions to transform their operations and enhance customer experiences. Lytus Technologies recognizes the growing global demand for technology engineering services and aims to fulfill it through its new venture, Lytus Digital. With a focus on software sales and digital transformation, the company aims to serve the needs of the global SME sector and position itself as an emerging competitive tech brand.
The Growing Need for Digital Transformation:
Digital business strategy has gained significant influence in recent years, leading companies to leverage technological solutions for operational transformation and improved value propositions. However, a recent survey by Gartner revealed that while 89% of board directors recognize the need for technological solutions, only 35% have achieved their digital transformation goals. Lytus Digital aims to address this gap by offering a suite of high-quality technology solutions that leverage leading-edge technologies such as cloud computing, wireless sensor networks, and low-code rapid application development frameworks.
Challenges and Exciting Projects:
Lytus Digital is working on a range of projects aimed at addressing the major challenges faced by global enterprises. The company is developing an ecosystem of customizable platforms focused on streamlining business process management, finance and compliance systems. Additionally, Lytus Digital is integrating its ecosystem with The Next Generation E-commerce Platform, which will feature virtual and mixed-reality experiences. By leveraging deep tech like AI-assisted automation, computer vision machine learning, and natural language processing, Lytus Digital aims to remain at the forefront of innovation.
Positioning as an Emerging Tech Brand:
By entering the technology engineering sector, Lytus Technologies is not only fulfilling an underserved need but also positioning itself as an emerging competitive tech brand serving global markets. The company’s business model is potentially disruptive, easily repeatable, and scalable across geographies. In addition to Lytus Digital, the company has launched Lytus Studios, a content creation and technology services business that brings virtual reality, augmented reality, mixed reality, and extended reality to various markets.
Enriching User Experience:
Lytus Technologies operates telecasting, telemedicine, and OTT platforms, leveraging its extensive network infrastructure to serve millions of users in India and the USA. The company’s ability to provide cutting-edge platforms for various digital offerings sets it apart in the industry. With its strong engineering capabilities and ambitions to emerge as a leading technology brand, Lytus Digital is expected to have a positive impact on the company’s offerings and revenues.
Lytus Technologies’ new venture, Lytus Digital, aims to meet the growing global demand for technology engineering services by offering high-quality technology solutions. With a focus on software sales, digital transformation, and innovative projects, the company is positioning itself as an emerging competitive tech brand serving global markets. By leveraging leading-edge technologies and deep tech capabilities, Lytus Digital aims to drive business transformation and improve customer offerings across various industries. With its strong engineering capabilities and ambitions for growth, Lytus Digital is set to make a significant impact in the technology sector.