Small Business Saturday Kicks Off the Holiday Shopping Season in Monterey

Small Business Saturday Kicks Off the Holiday Shopping Season in Monterey

Local businesses in Monterey embrace Small Business Saturday to boost sales and support the community.

Monterey, known for its picturesque landscapes and vibrant local culture, is gearing up for the holiday shopping season. Small Business Saturday, a national initiative that encourages consumers to shop at local businesses, has taken center stage in Monterey. This annual event not only supports the local economy but also fosters a sense of community and connection among small business owners and shoppers alike. With unique offerings and personalized experiences, small businesses in Monterey are ready to entice holiday shoppers and make a lasting impression.

1: Slowfiber: A Haven for Crafters and Creatives

Jaki Canterbury, the owner of Slowfiber, is one of the many small business owners in Monterey taking advantage of Small Business Saturday. Slowfiber is a creative re-use store that specializes in sustainably sourced and second-hand fabric and craft tools. Canterbury’s shop is a treasure trove for crafters, offering a wide range of materials and hosting craft-making classes. The sense of community and passion for creativity in Slowfiber make it a must-visit destination for stitchers and craft enthusiasts.

2: Small Business Saturday Takes on New Heights

This year, Small Business Saturday in Monterey has reached new heights with the addition of an artisan fair. Canterbury has partnered with other creatives to showcase their unique handmade products. From December 1st to December 23rd, Slowfiber will serve as a platform for small businesses to showcase their crafts and connect with customers. This collaboration not only strengthens the local economy but also fosters a sense of camaraderie among small business owners.

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3: Shifting Consumer Preferences

A recent survey by Bankrate reveals a promising trend for small businesses. The survey found that 61% of holiday shoppers are likely to choose Small Business Saturday over Black Friday, where only 56% plan to shop. This shift in consumer preferences indicates a growing appreciation for the unique offerings and personalized experiences that small businesses provide. Monterey’s small business community is capitalizing on this trend by offering special promotions, discounts, and events to attract shoppers.

4: Embracing Small Business Saturday in Monterey

Monterey’s small businesses have fully embraced the spirit of Small Business Saturday. Webster Street Art Gallery, for example, enticed passersby with live music, creating a vibrant and inviting atmosphere. Mansari Crepes and Sandwiches showed their appreciation for local customers by offering free Turkish coffee. Other businesses in Monterey have also joined in, offering enticing sales and promotions to kick off the holiday shopping season.


Small Business Saturday has become a significant event in Monterey, igniting the holiday shopping season and bringing the community together. Local businesses like Slowfiber, Webster Street Art Gallery, and Mansari Crepes and Sandwiches are capitalizing on this opportunity to not only boost sales but also foster a sense of community and support among small business owners and shoppers. As consumer preferences shift towards supporting local businesses, Monterey’s small business community is well-positioned to thrive during this festive season. So, this holiday season, consider supporting the unique and vibrant small businesses in Monterey and experience the joy of shopping local.