Small Business Saturday Shines Spotlight on Local Entrepreneurs in San Antonio

Small Business Saturday Shines Spotlight on Local Entrepreneurs in San Antonio

Community-owned businesses in San Antonio celebrate Small Business Saturday and showcase their resilience amid challenges.

Small Business Saturday, an annual event dedicated to supporting local businesses and boosting the local economy, took on new significance this year in San Antonio. As the city continues to recover from the impact of the pandemic, small business owners like Natalie Zernick, owner of The Blend Nutrition and Gym, are finding innovative ways to survive and thrive. With the one-year anniversary of her business coinciding with Small Business Saturday, Zernick represents the determination and passion that drives these community-owned enterprises.

Survival and Building a Brand:

For Zernick and other small business owners, the journey of running a business is often unpredictable. Zernick emphasizes that there is no set recipe for success. Each day presents new challenges and opportunities, and it is the passion and dedication of these entrepreneurs that keep them going. Small Business Saturday, which originated in 2010, gained renewed momentum in the wake of the pandemic, serving as a platform for businesses to rebuild and rebrand.

Pop-up Event Boosts Small Business Sustainability:

To further bolster small business sustainability, the 4Goodness Project Inc., led by Erica Shimamura, organized a pop-up event at the Jefferson Bodega. This event provided businesses without their own storefronts an opportunity to showcase their products and connect with the community. Shimamura emphasizes the importance of accessibility and representation, applauding the fearless pursuit of these entrepreneurs. The event drew dozens of vendors, each eager to promote their brand and support one another.

Fostering Collaboration, Not Competition:

Contrary to traditional notions of competition, Shimamura highlights the abundance of talent in San Antonio and the spirit of collaboration among local businesses. This sense of community fosters creativity and innovation, ultimately benefiting the city’s economy. By choosing to shop small, consumers can contribute to the growth of local artistry and ensure that their money goes back into the community.

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City Initiatives Promote Shopping Small:

Recognizing the significance of small businesses, the city of San Antonio has released a holiday shopping resources guide to encourage residents to support local enterprises this winter season. Councilwoman Sukh Kaur has gone a step further by creating a shopping guide specifically tailored to District 1, further highlighting the importance of shopping small and supporting businesses within one’s own community.


Small Business Saturday in San Antonio serves as a reminder of the resilience and determination of local entrepreneurs. Despite the challenges they face, they continue to pursue their passions and contribute to the growth of the city’s economy. By choosing to support small businesses, consumers not only receive unique and personalized products but also invest in the local community. As the holiday season approaches, let us remember the impact our choices can have and consider the lasting effects of shopping small.